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My name is Ricard Planas and I am Product Engineer. I have over 30 years experience related to products. I have worked in all the departments that make up a product from the assembly line to management, including designing, engineering, sales and marketing, both in multinationals and small businesses.

I have lived in 5 different countries, India, Hong Kong, Australia, South Africa and the Philippines. This has given me a broader view of the shopping habits, usage patterns, cultural motivations and especially the different products.

I am a Master NLP trainer and coach including emotional intelligence. I use these disciplines as tools to get to the essence of the product through people.

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