Product Coaching is a method that aims to create successful products and services. It focuses on increasing the performance of these, through accompanying the management and co-creation of the value proposition. Product coaching argues that focusing on needs is focusing on the future. Make a proposal that the customer still does not know them. To orientate the client, is to focus on the present, to improve the known and to make the investment profitable. Depending on each case, the orientation will be one or the other.
It relies on tools such as Design Thinking and Neuromarketing to design disruptive and innovative solutions. Through a system designed specifically for the products. It is part of the needs map related to our product or service. From that point, new scenarios are generated, from where innovative value propositions are created.
Product Coaching does not work with the people, but through them to reach the product.